Brand foundations · v2
Azure on ivory, navy underneath.
samedaid reads as a technology company that moves real money: warm ivory grounds, one poppy azure, navy where it gets serious. Space Grotesk states, Inter explains, and nothing on the site claims what the system hasn’t done.
01 · The wordmark
Eight letters, one blue period.
Lowercase always. The blue full stop is the mark of the brand — it ends the wordmark, the lockup lines, and every big number.
02 · The lockup
Three beats.
Same.Day.Paid.
03 · Colour
The palette.
04 · Components
Pills, cards, chips.
Buttons are pills — solid blue primary, navy-outlined secondary. Cards are white on ivory, 20px corners. Radii: 8 / 12 / 20.
05 · Motion
Nothing fades in. Everything arrives.
Beat: 240–260 ms, one full beat between staggered elements, fast-in hard-stop easing. Numbers count up once on first sight. Banned: fades, parallax, pulsing badges, fake urgency.
06 · The timeline
The promise, drawn.
07 · Voice
How samedaid talks.
“Paid the day it arrives.” Never “expedited disbursement.”
No invented events, no fake urgency, no theater.
6 min · 48 hrs · 2.4% — facts beat adjectives.
samedaid. A capital only in running prose.